04

Sep

Demo-targeting...What’s that?

A typical campaign brief is based on age-group, gender, marital status, income, occupation etc. Now, imagine a 50-year old man. He’s an insurance consultant by profession, a photographer by choice. When he’s not at work, he’s busy taking photos of places, people, ...


Posted on Sep 04, 2018
By Gaurav Aidasani

30

Aug

Cross-device customer journey!

Once upon a time, consumers would browse or buy online by using only one device – mostly laptop / desktop. But today, consumers use a range of devices for various things. With an average of 2 devices per person worldwide, it has become essential for advertisers to deploy a multi-screen s...


Posted on Aug 30, 2018
By Gaurav Aidasani

30

Aug

Infographic Alert: Back to School

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Posted on Aug 30, 2018
By Gaurav Aidasani

29

Aug

It’s all about customizing ads

Imagine this: A company customizes its logo as per voice. This means the logo will change color every time it hears your voice. Isn’t that so cool? It’s like the logo is listening to every word you’re saying and responding to you by changing its color. Or let’s say a brand introduc...


Posted on Aug 29, 2018
By Gaurav Aidasani

26

Aug

Say good-bye to irrelevant ads with our one-stop solution!

Brands engage, surprise and connect. They find ways to delight and deliver by constantly pushing themselves to achieve the impossible. They define and redefine buying behavior and earn customer loyalty. But it’s not just brands, today people are ultra-connected and aware. This gives rise...


Posted on Aug 26, 2018
By Gaurav Aidasani

14

Aug

Infographic Alert: Eid al-Adha 2018

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Posted on Aug 14, 2018
By Gaurav Aidasani

13

Aug

Geo-location Retargeting – Fad or Fab?

In today's day and age, we rarely come across people without a mobile phone. Consumers around the world own smartphones before tablets, laptops and desktops. The significant rise in mobile browsing comes as no surprise then. This is a trend that is growing and is e...


Posted on Aug 13, 2018
By Gaurav Aidasani

12

Aug

GDPR compliant? Yes, we are!

With the onset of GDPR, companies have proactively been trying to comply with the rules and regulations of this new law. Introduced by the European Union (EU), this privacy law supersedes the Data Protection Act 1995 by regulating how any organization treats or uses personal data...


Posted on Aug 12, 2018
By Gaurav Aidasani

05

Aug

Video Advertising is at the forefront of digital marketing

One of the most effective and efficient types of advertising, video ads are at the forefront of this new digital revolution. And rightfully so! With most marketers these days choosing to use videos as their most preferred form of content, video ads should mandatorily be...


Posted on Aug 05, 2018
By Gaurav Aidasani

29

Jul

Are Augmented Reality Ads the Future of Advertising?

Augmented reality, a buzzword in the world of technology is no longer limited only to games and apps. It’s much more than that. With marketers adopting AR in Advertising, this new form of technology is changing the game of digital marketing by connecting with consumers in a new, exciting...


Posted on Jul 29, 2018
By Gaurav Aidasani

22

Jul

Brand Safety – Need of the Hour?

Would you buy a car if you saw its ad on a website that talks about severe accidents or travel by an airline if you saw its ad on a website that emphasizes on airline crash videos? There are many who wouldn’t. This negative response from customers is a real matter of concern for advertis...


Posted on Jul 22, 2018
By Gaurav Aidasani

15

Jul

Podcast Advertising: Because people prefer to use their ears over their eyes!

The internet has historically been limited to laptops and smartphone screens. So, when podcasts launched in 2004, people knew they had found a refreshing alternative to an otherwise exhausting screen. They preferred to use their ears over their eyes with these digital audio files...


Posted on Jul 15, 2018
By Gaurav Aidasani

10

Jul

Infographic Alert: FIFA World Cup 2018

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Posted on Jul 10, 2018
By Gaurav Aidasani

08

Jul

We live in an age where poster ads are now becoming online screens!

Think about a roadside billboard changing creative every time someone drives by. Isn’t that awesome? With traditional ads joining the programmatic bandwagon, it’s safe to say that technology is fundamentally changing the capability of Out of Home as a channel by using di...


Posted on Jul 08, 2018
By Gaurav Aidasani

03

Jul

Move over food-delivery apps, we now have autonomous robots for that!

If you thought getting food delivered through an online app was the coolest thing ever, think again! Imagine an autonomous robot picking food from a restaurant of your choice and then delivering it to your door step in no time, without human touch - ...


Posted on Jul 03, 2018
By Gaurav Aidasani

02

Jul

While the summer sun shines in all its glory, so should you!

Summer is a fantastic time of the year to get rid of old concepts and introduce new, innovative ones. While the sun shines brightly, it's time for digital marketers in the UAE to shine brighter and face summer head-on.Here's a quick run-down of what online advertisers can do to s...


Posted on Jul 02, 2018
By Gaurav Aidasani

24

Jun

Mobile Advertisers & Webaholics go hand-in-hand

In today's day and age, we rarely come across people without a mobile phone. Be it students, parents or workers, UAE residents are all switching from being workaholics to webaholics. They own smartphones before tablets, laptops and desktops. The significant ri...


Posted on Jun 24, 2018
By Gaurav Aidasani

19

Jun

Banner Blindness - Is that really a thing?

Many years ago, when banner ads arrived, a new era in digital marketing was born. But today, it’s been said (far too often), you have a higher probability of surviving a plane crash or winning the lottery than clicking a banner ad. This establishes the fact that banner ads...


Posted on Jun 19, 2018
By Gaurav Aidasani

06

Aug

How Does OnePlus 2 Stand Against Other Flagship Android Phones?

The OnePlus 2 hype has now pacified and therefore it is the right time to compare OnePlus 2 with its peers and see where OnePlus 2 really stands. Is OnePlus 2 the best Android phone? We leave that onus upon you to decide. Comparing the specs- The OnePlus 2 has a vivid and wide ...


Posted on Aug 06, 2015
By Gaurav Aidasani

30

Jul

OnePlus 2 Launch- Will The Hype Meet Expectations?

If we talk about excitement, OnePlus has made the world go bananas over its flagship product OnePlus One. And now the Chinese company is set to reveal its next flagship — and it does not disappoint. OnePlus 2 consists of refreshed set of flagship-worthy specs. It also has its ow...


Posted on Jul 30, 2015
By Gaurav Aidasani

17

Jul

Commodore Is Back?

News is making the rounds in the technology world about the return of commodore with an emulator-equipped smartphone. Why so hype over commodore’s return? Most people tend to get misty-eyed when they hear about the great Commodore 64. “What is with commodore?” you may say. Ho...


Posted on Jul 17, 2015
By Gaurav Aidasani

15

Jul

Microsoft To Abandon Their Display Ad Business?

Microsoft Corp is allegedly determined to shun its Web display advertising business. A person close who is aware of the matter said, “Microsoft is going to soon transfer over its Web display operations to AOL Inc. and AppNexus Inc.” What will be the impact? Around 1,200 jo...


Posted on Jul 15, 2015
By Gaurav Aidasani

15

Jul

Google's Project Soli- A Technological Leap?

This is the idea of Soli’s founder, Ivan Poupyrev. Google’s Project Soli is undeniably a technological milestone achieved. Ivan Poupyrev laid the foundation of Project Soli to incorporate the potential of human’s hand movements into the virtual world to its fullest. What is ...


Posted on Jul 15, 2015
By Gaurav Aidasani

14

Jul

Hooked Up On A Start-Up Idea? Get Some Real Inspiration!

Every great idea is born out of a dream. Therefore, you can make all your dreams a reality. All you need is the nerve to pursue your dreams. This is true for each and everything in life, not excluding the idea to start a business. All who taste the cream now have had the guts to pu...


Posted on Jul 14, 2015
By Gaurav Aidasani

05

Jun

Samsung’s Project Zen 2: What Is It?

Not Happy with the screen size of Samsung Galaxy S6? Samsung is going to unveil a bigger Samsung Galaxy S6 with 2 curved edges. Project Zen 2: Samsung is all set to launch a larger version of the flagship brand Galaxy S6 Android smartphone. The launch is set to happen later this ...


Posted on Jun 05, 2015
By Gaurav Aidasani

05

Jun

Did You Know Why You Were Not Able To Text through Your iPhone?

News circulated the technology corridors about an iPhone bug making it impossible for users to send texts. And what caused this problem? The bug. The iOS bug- A newly found iOS bug contributed to malfunctioning of iPhones leaving users devoid of accessing the Messages app. Use...


Posted on Jun 05, 2015
By Gaurav Aidasani

21

May

YotaPhone- Promises Improved Performance And Significant Software Tweaks, Good Enough?

Yota Devices, the Russian manufacturing arm of its two versions YotaPhone and YotaPhone 2 recently announced an upgraded version of its second-generation handset. It promises on the lines of improved performance and significant software tweaks along with fresh black-over- white des...


Posted on May 21, 2015
By Gaurav Aidasani

08

May

Taking The Native Advertising Route? Not Before You Read This Blog

What lead to the rise of Native Advertising? The understanding that, “First impressions are everything, especially in the mobile world.” Huge number of mobile apps and websites compete for the user's share of time and mind. In this case, the 1st impression is vital to announce t...


Posted on May 08, 2015
By Gaurav Aidasani

08

May

Samsung Regains Its Smartphone Crown From Its Biggest Rival; However Still Battling

Samsung may have retrieved its smartphone prominence from Apple, the former emerging as the world\\\'s largest smartphone seller by volume, but there’s still time to regain its golden years. Samsung experiences a lopsided grin Samsung though regained its top position, still see...


Posted on May 08, 2015
By Gaurav Aidasani

29

Apr

Get A Vivid Sense Of Your Actual Mobile Usage

Money? Check. Handkerchief? Check. Phone? (moment of panic while you struggle to find it). Check. (expressing relief)Mobiles are not mere objects anymore but trusty sidekicks for many people. Mobiles accompany us everywhere like security. They act like our security cloaks.The numbers point...


Posted on Apr 29, 2015
By Gaurav Aidasani

28

Apr

Introducing the Fi Network of Google

Google now becomes a wireless carrier along with giants like Sprint, and T-Mobile. Intriguing offers like pay-as-you-go data, absence of 2 years contract, ability to switch network and international roaming and many other offers have caught the attention of all. All the juicy det...


Posted on Apr 28, 2015
By Gaurav Aidasani

22

Apr

OnePlus announces the launch of OnePlus 2 in the Q3 2015

The launch date for the next smartphone from the new-in-market company, OnePlus, has been announced. And guess what, it does not require an invite. Wondering what I am talking about. OnePlus became famous when it launched its first model, the One, about a year back with a price tag of $...


Posted on Apr 22, 2015
By Gaurav Aidasani

13

Apr

Bad Marketing Is The Cause Of The Doom Of Google Glass?

Now I don’t know whether the following excerpt from a Google executive will surprise you, but I was. Teller said, “Google Glass Explorer is a program which tops as one of our biggest endeavors. However, what did not go right is our allowance and giving more than the necessary attention...


Posted on Apr 13, 2015
By Gaurav Aidasani

09

Apr

Twitter To Induct New Regional Office Soon

Twitter is all set to announce the opening of new office in Dubai. The office will oversee operations across Middle East and North African region.The announcement came from the key influencers like Shailesh Rao, VP, Asia Pacific, Latin America & Emerging Markets for Twitter at the Arab...


Posted on Apr 09, 2015
By Gaurav Aidasani

19

Mar

Can Your Smile Let You Purchase Something? Alibaba Has Plans To Do So

Alibaba, the Chinese ecommerce giant, is sitting on a cash pile, a part of which it is planning to spend on technology which will let you buy through your smile. Smile to Pay!Alibaba is planning to bring a facial recognition option with the name Smile to Pay. It will let the shoppers pa...


Posted on Mar 19, 2015
By Gaurav Aidasani

19

Mar

Do You Want To Swap-In Your Android Device With An iPhone?

Rumors are making the rounds about the California based company soon to open up its iPhone recycling program. Through this, non-Apple users can get a gift card which will enable them to switch to an iPhone. What about transfer of data from Android to iOS? As per 9to5Mac, Apple will la...


Posted on Mar 19, 2015
By Gaurav Aidasani

18

Mar

Too Fast To Determine The End Of Internet Explorer? Not Yet

Although, Microsoft's struggling web browser receives criticism from irritated users, there are many who still love the browser. Do you know about Project Spartan? Project Spartan is the name of the endeavor to launch the upcoming Windows 10 browser which is yet to be named. The actr...


Posted on Mar 18, 2015
By Gaurav Aidasani

09

Mar

The Not-So-High Profile Yet World's Slimmest Tablet Is Out?

The tablet world is about to get a stir. News is that a new tablet or rather a phablet claims to be the slimmest throughout the world.Staying low profile but we caught 'em:Huawei has been lately keeping the launch of its new phablet low profile. The Mobile World Congress event was held on...


Posted on Mar 09, 2015
By Gaurav Aidasani

05

Mar

Searching For The Best Budget Android Smartphone? Moto E Is The Pronto!

Are you bugged over the candy bar phones of Nokia or Razr? No offense here, but this is your time to upgrade to a best budget smartphone.Motorola's 2nd Gen Moto E is the new t-sexy:The Moto E is advanced thus satisfying the basic tech requirements as well as it looks cool. Hence, the name...


Posted on Mar 05, 2015
By Gaurav Aidasani

03

Mar

Samsung Galaxy S6: Ready To Rise Above The Smartphone Galore?

The months-long airy rumors have finally turned to reality. And it's not just about Samsung Galaxy S6 but accompanied by a hot brother, the Galaxy S6 Edge. The latter is said to possess a cooler and eye-catching design featuring a screen with curves on both sides. However, the questio...


Posted on Mar 03, 2015
By Gaurav Aidasani

02

Mar

Have You Got A Glimpse Of This New Bold Smartwatch?

The air is filled with news about leaked videos demonstrating Huawei Smartwatch in action. 1 day ahead of the Mobile World Congres Event in Spain, footage of Huawei's new smartwatch has already hit online. A glimpse into the design of its boldness: As per Droidlife, 2 unofficially rele...


Posted on Mar 02, 2015
By Gaurav Aidasani

16

Feb

A Million-Dollar Dispute Comes To End

Latest reports point out to the absolution of Microsoft and Samsung over a million dollar dispute. The dispute was over selling of android devices.The royalty fight comes to an end:Microsoft and Samsung seem to have absolved from a legal fight. It refers to royalty payments for android dev...


Posted on Feb 16, 2015
By Gaurav Aidasani

10

Feb

How Will The Most Awaited Samsung Galaxy S6 Look Like? Revealed!

While you were having your favorite ice-cream (if you\'re in America perhaps Ben & Jerry\'s), we managed to bring you some hot news. Here you can take a glimpse of the exteriors of the much awaited Samsung Galaxy S6. Samsung Galaxy S6 to have 5 different versions? Well, it\'s rumo...


Posted on Feb 10, 2015
By Gaurav Aidasani

05

Feb

Curioos Digital: Enlivening The Art Through Its Authentic App!

Today one can order anything online. However, the process of finding and ordering artistic wall decor online is more than overwhelming. Curioos: Breaking the clutter When it comes to buying traditional art elements, you have numerous sites to buy from. You also have the option of getti...


Posted on Feb 05, 2015
By Gaurav Aidasani

05

Feb

Facebook: Leading the Video Marathon!

Now the title of this blog has a lot to say. Let's start with this- Facebook has taken a giant leap in the mobile sales sector. Mobile ad sales now account for 69% of Facebook's advertising business. During the 4th quarter of 2014, Facebook achieved 3.6 billion dollars in total ad sales. ...


Posted on Feb 05, 2015
By Gaurav Aidasani

03

Feb

Control A Tesla Car From Your Apple Watch?

Well, well, well. Now here's a piece of news which is more interesting than Justin Bieber's Believe. (You could believe me!)If you ever dreamt about controlling your car through a watch, then this news might cause you to holler!Control a Tesla through your wrist!Eleks, a developer situated...


Posted on Feb 03, 2015
By Gaurav Aidasani

29

Jan

Twitter's Native Videos Will Run For 30 Seconds!

Did you hear the latest news about Twitter? Today Twitter has grown larger than yesterday. And there is not one but 2 reasons for the same or rather 2 tools. Confused? Well, Twitter began offering 2 new tools today which have the potential to shape its future for the better. What are thes...


Posted on Jan 29, 2015
By Gaurav Aidasani

29

Jan

While You Were Squinting, Xiaomi Sold Its New Smartphones!

Xiaomi's launch of its new flagship smartphone range was a delight for the parent brand. It's because the new smartphones sold out within 3 minutes!Getting off to a solid start:The overwhelming response seen through amazing sales of Xiaomi's new smartphone range gave it a solid start this ...


Posted on Jan 29, 2015
By Gaurav Aidasani

27

Jan

WhatsApp: Now On Your Desktop!

There are more than 650 million WhatsApp users. There still exists a large section of population who is unhappy with phone messaging. There's great news for all those who find it hard to type messages via phone. WhatsApp is now available on desktop! It is available as a web app. For the ti...


Posted on Jan 27, 2015
By Gaurav Aidasani

19

Jan

Google launches much-awaited Project Ara in Puerto Rico

Did you think modular smartphones belong to the future?Well, we're here to prove you wrong. Or rather, Google is.Google is going to put modular smartphones in the hands of Puerto Rican cell phone users this year with their Project Ara.Google released the most advanced prototype yet for a m...


Posted on Jan 19, 2015
By Gaurav Aidasani

14

Jan

Yotaphone debuts in the Middle East with a smashing launch in Dubai

We'd written about YotaPhone 2's international debut on December 2.YotaPhone finally made an appearance in the Middle East with a brilliant launch at The Dubai Mall on December 9.You might remember from our previous blog that the YotaPhone 2 has two screens. One of the screens is a traditi...


Posted on Jan 14, 2015
By Gaurav Aidasani

11

Jan

Dell Venue 8 7000: A slim tablet with new technologies

The tablet market is not growing as fast as the mobile market. But there is a new tablet that is getting us really excited with all the technology that it has managed to fit in a thinner-than-thin device.The device that we are talking about is the Dell Venue 8 7000 Series tablet.The new Ve...


Posted on Jan 11, 2015
By Gaurav Aidasani

07

Jan

Apple's Best Apps of 2014

Apple recently named its best apps from 2014. App of the year was Elevate, the brain training program that is loved by everyone.The runner-up to the App of the year was Hyperlapse by Intagram, the app which made time-lapse photography possible through your iPhone.The game of the year ...


Posted on Jan 07, 2015
By Gaurav Aidasani

07

Jan

Would you go for the Galaxy Note Edge, Samsung's new curved smartphone?

Samsung has recently launched its Galaxy Note Edge, the phone with a curved edge screen around the phone's right side.Edge in Galaxy Note Edge refers to the smaller display on the phone's right side. The main display works like any other smartphone but the edge is a completely different sc...


Posted on Jan 07, 2015
By Gaurav Aidasani

18

Nov

YotaPhone 2 to Debut at December 2

Dual screen e-ink display might be the futureSmart phones nowadays offer better softwares and greater performance variables but very little innovation has happened in how the smartphone looks or functions.The YotaPhone 2 from Russia is set to change it all.The YotaPhone has an LCD screen o...


Posted on Nov 18, 2014
By Gaurav Aidasani

11

Nov

Viber Introduces Video Calls

You can now use Viber to make video calls.Early this year, Viber was bought by Japan's e-commerce giant Rakuten. Since then it has spread its wings by implementing voice calling on mobile. Now it is outdoing itself by introducing video calling on its Android and iOS apps. Viber had p...


Posted on Nov 11, 2014
By Gaurav Aidasani

30

Oct

It's a bracelet... It's a watch... No, It's a Charger!

Smart watches and fitness bands are pass. It is time for the QBracelet. The QBracelet is a portable charger that you can wear on your wrist and that will charge your iPhone or Android device.While we have had a lot of portable charges, what makes the QBracelet truly unique is that it is a ...


Posted on Oct 30, 2014
By Gaurav Aidasani

21

Oct

We tested Apple Pay in the real world and this is our report

Apple released iOS 8.1 yesterday and with that came the opportunity for us to use Apple pay on iPhone 6 and 6 Plus.We were very excited to try out Apple's new Apple Pay. But first we had to get our Apple 6 Plus ready for the NFC-powered mobile payment. Here is how you can go about it:1. Op...


Posted on Oct 21, 2014
By Gaurav Aidasani

16

Oct

Find a parking spot in Dubai on your smartphone.

If you drive around in Dubai, you might be a little frustrated with traffic tailbacks and the lack of parking space.The Road and Transport Authority Dubai (RTA) have taken the initiative to solve your traffic and parking problems with a little help from technology.The RTA will release an a...


Posted on Oct 16, 2014
By Gaurav Aidasani

01

Oct

Facebook Launched Atlas to Compete with Google's DoubleClick

Facebook has officially announced its ad planner, the new Atlas. Facebook/Atlas promises "people-based marketing" and measurement across devices and even offline. On its blogpost Facebook/Atlas Solutions wrote: Atlas delivers people-based marketing, helping marketers reach real ...


Posted on Oct 01, 2014
By Gaurav Aidasani

19

Sep

A new mid-range Stylus-enabled phone from LG: G3 Stylus

LG announced a new phone, the G3 Stylus, a variant of its flagship G3 smartphone with only a little difference: it comes with a stylus. The device is 5.5inches with a 13mp camera, 1GB RAM and 8GB memory. It will run Android KitKat. The G3 Stylus will be optimized for 3G markets and...


Posted on Sep 19, 2014
By Gaurav Aidasani

16

Sep

Rise of the Phablets: iPhone 6 Plus Sold Out

The new iPhone 6 and 6 Plus are already a hit. Although the phones have not been shipped yet, the 5.5 inch iPhone 6 Plus is sold out, well ahead of the 4.7 inch iPhone 6. The verdict is clear: the big screen is a hit. There is definitely a chance that there were more iPhone 6 pho...


Posted on Sep 16, 2014
By Gaurav Aidasani

14

Sep

Cloud FX with Mozilla OS selling for $33 in India

Mozilla launched its inaugural smartphone with the Mozilla Firefox OS in late August. It was launched in India and it cost only $33. It is retailing as the Intex Cloud FX and is a partnership between Mozilla and Intex Technologies. The phone has 4GB memory capacity and Bluetooth. ...


Posted on Sep 14, 2014
By Gaurav Aidasani

09

Sep

How Macbook Predicts the Future of Apple

Two products are synonymous with Apple's future: the iPad and the iPhones. Together, the iPad and iPhone generate about 70% of Apple's sales. With the increase in sale of Android powered phones, people are worried about the future of Apple devices. Android devices are priced at ha...


Posted on Sep 09, 2014
By Gaurav Aidasani

07

Sep

Social networking habits of Middle East users might surprise you

Facebook is the most popular social networking site in the Middle East according to this survey conducted by Northwestern University in Qatar in partnership with Doha Film Institute. Almost 90% of internet users in the Middle East are active on Facebook. Internet users from Egypt,...


Posted on Sep 07, 2014
By Gaurav Aidasani

01

Sep

Uber to Launch its Much-Awaited API

Uber's "Request a Ride" button has been a hit with its customers and extremely profitable for Uber. It seems fairly obvious that the next step for Uber would be to place its button everywhere. Sources confirm that Uber is gearing up to launch an API soon. Integrating the Uber API ...


Posted on Sep 01, 2014
By Gaurav Aidasani

28

Aug

Samsung Galaxy Tab 4 Nook: The First Android e-Reader

The Samsung Galaxy Tab 4 Nook that was launched recently was the first full-features Android tablet that was designed for reading. Instead of the Google Play or Samsung Hub installed on this tablet, you will get the Barnes & Noble Store pre-installed. This is no surprise as th...


Posted on Aug 28, 2014
By Gaurav Aidasani

26

Aug

A Machine That Reads Minds and Moves Objects

Ever thought it was possible for you to move objects with your mind? We're here to tell you it is possible with the Emotiv. The Emotiv is a cutting else technology that clips on to your hear and gives you the ability to move a toy car just by thinking about it. It can also help quad...


Posted on Aug 26, 2014
By Gaurav Aidasani

17

Aug

Facebook and Youtube Dominate Mobile Market Share

According to recent reports, Facebook and Youtube together, bite into a major chunk of online mobile traffic. Cumulatively, they account for one-third of all the mobile web traffic in North America. The Top 10 services which take account for maximum web traffic comprise of many po...


Posted on Aug 17, 2014
By Gaurav Aidasani

16

Aug

John Oliver\'s Scathing Review of Native Advertising

John Oliver who hosts the talk show \"Last Week Tonight\" never misses a beat when it comes to making an observation on funny situations in our daily life. This week the hit show took on the topic of \"Native Advertising\".Native Advertising is advertising that is partially disguised ...


Posted on Aug 16, 2014
By Gaurav Aidasani

15

Aug

New Facebook messenger app is #1 in app stores. Still has a low rating!

In April Facebook announced that it will eliminate chat features from the Facebook app on iOS and Android. Users will be forced to send messages via a newly created Facebook Messenger app. This news comes in succession after Facebook acquired WhatsApp for $19 Billion in February 201...


Posted on Aug 15, 2014
By Gaurav Aidasani

14

Aug

Google Fit SDK to Help Developers Build Fitness Apps

Google is the latest player in the fitness market with Google Fit. According to the Google Fit website, Google fit is 'an open platform that lets users control their fitness data.' The Fitness app market is already populated with third party apps like Nike+, LF, Adidas, Basis, Runt...


Posted on Aug 14, 2014
By Gaurav Aidasani

14

Aug

Microsoft will launch its SmartWatch in October

Rumors suggest Microsoft will launch its latest piece of technology in October 2014. It will have 11 sensors and come with a Nike FuelBand-style design. Reportedly the Microsoft SmartWatch will have fitness skills and it will work cross-platform. Sources also claim that this Smart...


Posted on Aug 14, 2014
By Gaurav Aidasani

12

Aug

FASTER Undersea Cable to Connect US and Asia at 60Tbps

USA and Asia will soon be connected with an Trans-Pacific undersea cable that will transmit data at - wait for it - 60 Terabytes per second. This super network will be called FASTER and it will connect the United States to two landing locations in Japan. The total amount of investme...


Posted on Aug 12, 2014
By Gaurav Aidasani

18

Apr

Samsung to Launch its own Wearable Virtual Technology Device

2 years ago, Oculus Rift created a splash with gamers across the world. Amongst the first wearable virtual reality technology, the Oculus Rift raised that raised over $2 million in its Kickstarter campaign in 2012. In May 2014, there were rumors of Samsung working on its own virtual ...


Posted on Apr 18, 2014
By Gaurav Aidasani

17

Apr

The Backside of Your Phone Has a New Innovation

Smartphone case makers will need to think of an innovative option to come up with when it comes to covers because now phone makers are focusing on making the rear of the phone useful as well. Hardware innovation that’s been forced to slow elsewhere, with the front of the phone ...


Posted on Apr 17, 2014
By Gaurav Aidasani

16

Apr

Mobile Orchestra: Creating Magical Music

South Korean mobile network, SK Telecom created a unique K-pop video using an orchestra of mobile phones. A completely innovative video, you can’t just get enough of this one! Advertising videos have never been so much fun. The concept, the music, the background complements each ot...


Posted on Apr 16, 2014
By Gaurav Aidasani

16

Apr

Samsung Galaxy S5 Launch Day Sales Breaks S4's Records

On Friday, Samsung Galaxy S5 smartphone was launched and it is showing a great start than its former version. The launch day sales of this phone are apparently double than those of the Galaxy S4’s launch day sales numbers from the last year in some markets. The S5 was launched in 1...


Posted on Apr 16, 2014
By Gaurav Aidasani

16

Apr

Get Your Google Glass Soon!

Yes, you can finally get your Google Glass now the company has released the product for sales and will be available to the masses for purchase. A Google spokesperson wrote: "The sale may go longer than a day; we just have to see how well everything works and how well we handle the ...


Posted on Apr 16, 2014
By Gaurav Aidasani

16

Apr

Amazon Smartphone to be Launched Soon?

This fall, the e-commerce giant Amazon will extend into the smartphone space with it launching a new handset, according to a recent report. After years of talks, rumours, alleged leaks and analyst speculation, The Wall Street Journal made a claim that Amazon is planning to announce ...


Posted on Apr 16, 2014
By Gaurav Aidasani

07

Apr

Google Glass: The New Best Way to Livestream

Do you own a Google glass? Well, here’s something new for you! You will have a new way to live stream events through Google glass. Livestream.com has launched its very first app. The app enables the users to broadcast events to others via Glass in real time. The app isn’t rea...


Posted on Apr 07, 2014
By Gaurav Aidasani

07

Apr

A Comeback for Blackberry?

Wall Street had a sweet surprise when Blackberry was seen beating the already admittedly low-end estimates for its fourth quarter. Blackberry’s numbers looked pretty gloomy. However, the situation wasn’t that bad. In fact, the company’s stock has risen about 24% over last th...


Posted on Apr 07, 2014
By Gaurav Aidasani

07

Apr

Revealed: What Apple Biggies Think About the Future of the Company

 A document which was presented in the federal court in Friday for the much talked about Apple v/s Samsung patent trial revealed that some Apple officials have serious concerns about the iPhone’s competitive position vis-à-vis the rising popularity of Android smartphones.An email f...


Posted on Apr 07, 2014
By Gaurav Aidasani

07

Apr

iPhone 6: Coming Real Soon- Screen Production Begins

The rumors to the much awaited iPhone 6 get stronger with a news report that says Apple is all set to begin production on new screens for its upcoming phone. The technology giant from Cupertino plans to begin with the production of the new screens in May is what Reuters reported.Apple is a...


Posted on Apr 07, 2014
By Gaurav Aidasani

28

Mar

See and Text: iPhone’s Transparent Texting is here!

12% of people have approved of walking and texting with the heads down and eyes glues to their smartphone. Well, are you one of them? If yes, there’s good news for you! Apple has a solution for all the phone addicts!Apple secured a patent with the U.S. Patent and Trademark Office for a ...


Posted on Mar 28, 2014
By Gaurav Aidasani

28

Mar

Oculus VR Now is Facebook's Baby

On Tuesday this week, Facebook announced that it acquired Oculus VR, the company behind the Oculus Rift gaming handset in a cash and stock deal. The deal was valued $2 billion. The terms of deal include $400 million in cash and 23.1 million shares of Facebook common stock. "O...


Posted on Mar 28, 2014
By Gaurav Aidasani

18

Mar

Umeng: 700+ Million Smartphone Users in China

 An analytics firm named Umeng has reported that China has over 700 million of active smartphone users. Moreover, out of all the devices that were sold 41% of the buyers were purchasing their first ever smartphone. Rest of the customers were upgrading to a better model.In November 201...


Posted on Mar 18, 2014
By Gaurav Aidasani

18

Mar

Apple Apparently Adds a New Feature to iAd

After updating its mobile operating system to iOS 7.1, Apple seems to have added a new feature to its iAd program. The feature is designed to allow the company, not only to take credit for the app downloads driven by its ads, but also allows advertisers to get a better sense of whether the...


Posted on Mar 18, 2014
By Gaurav Aidasani

18

Mar

WeChat Better than Whatsapp?

 It was a surprise to everyone when Facebook bought the messaging service giant Whatsapp for $19 billion and people were even more surprised when Mark Zuckerberg, the CEO of Facebook went on to say that Whatsapp was worth even more. What has happened now is that the analysts at Credit...


Posted on Mar 18, 2014
By Gaurav Aidasani

10

Mar

Pay For Your Friends' Subscriptions On Whatsapp

 Facebook’s newly acquired messaging giant Whatsapp has come up with a new update for the Android version of the app.There are a few privacy related features which the new update has, but the most interesting feature added is that the users can now pay for their friends’ and famil...


Posted on Mar 10, 2014
By Gaurav Aidasani

09

Mar

Read Faster With the Spritz Reader

Spritz has developed a speed-reading text box. It shows no more than 13 characters at one time. This box flashes words in such a way that you do not have to move your eyes like you do when you read a page of a physical book. Sounds interesting, doesn't it? Well, what it does is, it increas...


Posted on Mar 09, 2014
By Gaurav Aidasani

09

Mar

Google Glass: Can This Be The Future Of Advertising?

The use of Google Glass in advertising and content sure looks out of focus, but the initial use of this budding technology might turn out to be a perception changer! Well, this is majorly because advertising agencies and brands are getting ready for a wearable ad tech future.The first bran...


Posted on Mar 09, 2014
By Gaurav Aidasani

24

Feb

Apple Launches CarPlay: Siri in Your Car Now!

Well, the tech giant Apple is now ready to be in your automobile! The iPhone making company has announced the launch of CarPlay, its rebranded iOS in the Car initiative from the Geneva Motor Show. The company also revealed that automobile giants like Ferrari, Mercedes-Benz, Volvo and many ...


Posted on Feb 24, 2014
By Gaurav Aidasani

24

Feb

61,000 Mobile Users Want A Different Network Operator

The mobile number portability (MNP) service was launched in December 2013 in UAE. Well, what is surprising is that around 61,000 mobile subscribers in the country have requested to switch their operators. This service was launched last year with a motive of boosting competition in UAE’s ...


Posted on Feb 24, 2014
By Gaurav Aidasani

24

Feb

Facebook Owned Whatsapp Faces Server Issues

 As Facebook newly acquired Whatsapp, the messaging giant faced a temporary outage for about 210 minutes. This server problem was reported by thousands of users all around the world. Whatsapp acknowledged this problem as well via twitter, with a tweet that said “sorry we currently e...


Posted on Feb 24, 2014
By Gaurav Aidasani

11

Feb

Facebook Buys Whatsapp for $16 Billion

As per a filing on Wednesday, Facebook is all set to acquire Whatsapp, the much popular messaging application for a whopping sum of $16 billion in cash and stock. After the rumors of Google also being interested in buying this messaging app in 2013, turns out that this is Facebook’s larg...


Posted on Feb 11, 2014
By Gaurav Aidasani

23

Jan

A Bleak Estimate Of Q1 2014 Has Got HTC To Focus On Low-Priced Phones

 As we look at the Q4 reports that HTC released in 2013, the figures are not that great. Moreover, the company does not expect a lot of growth in the Q1 of 2014.The Taiwanese smartphone maker showcased a revenue of NT$42. 9 billion, i.e. $1.4 billion USD approx. Well, it is a whopping...


Posted on Jan 23, 2014
By Gaurav Aidasani

23

Jan

WhatsApp Users double within a year

Active users of Whatsapp, the cross-platform mobile-messaging app, have grown from 200 million in April 2013 to 430 million according to WhatsApp CEO Jan Koum.This is the fastest growth in usage seen in a messaging app in recent years.In this increasingly popular environment of Private mes...


Posted on Jan 23, 2014
By Gaurav Aidasani

20

Jan

Amazon, the next Walmart

Amazon.com is the best-loved company in America, despite being very similar to one of the least-loved companies in America: Walmart.The Internet megastore had the best public image of any U.S. company in 2013, according to a study released on Monday by YouGov, a market-research firm based ...


Posted on Jan 20, 2014
By Gaurav Aidasani

17

Jan

Yahoo COO Henrique de Castro is leaving

Yahoo COO Henrique de Castro will be leaving Yahoo, effective January 16, according to Yahoo.De Castro was the first major hire by Yahoo CEO Marissa Mayer.In 2012, Yahoo's board had such high hopes for Henrique de Castro that it paid him more than his boss, Marissa Mayer. Little more than ...


Posted on Jan 17, 2014
By Gaurav Aidasani

17

Jan

Facebook Shares Buying Is Wise Only If It Replicates Google

 Facebook Incorporated has shown a tremendous growth in its market value as its share price roughly doubled. The company has shown an increase in the market value in a pretty short time as compared to any other large company.In June, the stock of this social media biggie finished at $...


Posted on Jan 17, 2014
By Gaurav Aidasani

17

Jan

Things You Should Know About the Global Ad Market

Advertising trends in 2014 have taken a positive turn globally and the outlook is quite optimistic. Moreover, ad spending is being considered globally and spending on the same is considered by advertisers. Here are 10 definite points that should be thought over about the global advert...


Posted on Jan 17, 2014
By Gaurav Aidasani

04

Dec

News You Should Know!

On Monday, Google announced its acquisition of the smart thermometer maker Nest for $3.2 billion.Focusing on the mobile users, Twitter presented a redesign of its website.Technology research firm Garter has a bad news for app developers- Free apps are all set to take over the app ecosystem...


Posted on Dec 04, 2013
By Gaurav Aidasani

27

Nov

Facebook favors 'high-quality' articles over memes in updated news feed algorithm

Facebook wants to make its mobile News Feed surface better, smarter content. With an updated algorithm that it says will be rolling out soon , the mobile News Feed will begin to do a better job of surfacing "high-quality" articles that readers are likely to click on. At the same time, Face...


Posted on Nov 27, 2013
By Gaurav Aidasani

15

Nov

10 examples of Poor Display Banner and Landing Page combinations from Arabia

Digital Advertising spend in Middle East is predicted to hit $1 Billion by 2018 but the question is if advertisers are really making this advertising spend work for them? Display banner advertising is a major component of this spending and average click-through rate of display...


Posted on Nov 15, 2013
By Gaurav Aidasani

01

Oct

This Shop Is Creating Films for Google Glass Decon's focus on content creation attracts both brands and media

SpecsWho Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director, photographerWhat Production companyWhere New YorkAn ad sho...


Posted on Oct 01, 2013
By Gaurav Aidasani

01

Oct

Omnicom Media Group restructures digital offering

Omnicom Media Group has restructured its digital operations in the MENA region, with all digital specialist services previously provided at a group level now being rolled into one brand.Resolution, OMG’s third global network, will take over responsibility for social media and mobile mark...


Posted on Oct 01, 2013
By Gaurav Aidasani

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