This Shop Is Creating Films for Google Glass Decon's focus on content creation attracts both brands and media

Posted on Oct 01, 2013
By Gaurav Aidasani

Specs

Who Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director, photographer
What Production company
Where New York

An ad shop more or less by accident, Decon started as a production company, became a record label, and now defines itself a “creative studio” specializing in content. Each of Decon’s five partners adds a distinct flavor to the mix, from music and TV production to journalism and marketing, and that diversity is its stock-in-trade, attracting clients including Google (via Anomaly), Absolut, NBCUniversal and Nike. To wit: Decon is creating spots for Google Glass using that technology, recently reunited legendary rap group A Tribe Called Quest for a tour, and owns the rights to the song “A Beautiful Mine,” aka the Mad Men theme.