10 examples of Poor Display Banner and Landing Page combinations from Arabia
Digital Advertising spend in Middle East
predicted to hit $1 Billion by 2018 but the question is if advertisers
are really making this advertising spend work for them? Display banner
advertising is a major component of this spending and average
click-through rate of display ads is 0.1%. (Source:DoubleClick
) yet advertisers consider it an important part of their digital media strategy.
Display ad and the landing page goes hand-in-hand but often advertisers
forget about the landing page and they just ignore the experience a
visitor will have once he/she lands on the landing page and what they
want these people to do once they land.