Can Your Smile Let You Purchase Something? Alibaba Has Plans To Do So

Posted on Mar 19, 2015
By Gaurav Aidasani

Alibaba, the Chinese ecommerce giant, is sitting on a cash pile, a part of which it is planning to spend on technology which will let you buy through your smile.
Smile to Pay!
Alibaba is planning to bring a facial recognition option with the name Smile to Pay. It will let the shoppers pay for their purchases through their smartphones by just scanning their faces.
Excerpts from Jack Ma:
Many shoppers view online payment to be a big bug spoiling their shopping experience, Jack Ma, cofounder of Alibaba said. He said this while representing the new feature at a CBIT presentation conference in Germany on Sunday.
Jack highlighted concerns regarding passwords and security and said, Today we display a new technology. This is the future of online shopping and how you can buy products online.
This demonstration hails at the time when tech giants like Apple and Samsung and Google all are endeavoring to crack mobile payment systems.
Apple, for instance, thinks the reason of mobile payments being successful is its ease and security based on fingerprint scanning.
Perhaps, Alibaba has other views and is ready to materialize its ideas. However, it is necessary that they make sure Smile to Pay does not prove to be rather vulnerable.
What's your take? Let us know in the comments.