28

Oct

Turn up the volume! 

...coz’ digital audio is the future. Are you listening?  84% of advertisers presume digital audio ads will take over other forms of advertising in the coming years. With 75% people streaming music and podcasts week after week, there’s an increasing opportunity for b...


Posted on Oct 28, 2018
By Gaurav Aidasani

25

Oct

Pros & Cons of Static & Dynamic Ads

Static Ads:  Who hasn’t heard about static ads? They are ads that have been around for ages. Ads that you’ve probably grown up seeing. Ads that are as old as online advertising itself! The unchanging image of an ad fixed on a website is popularly known as a static ad. Th...


Posted on Oct 25, 2018
By Gaurav Aidasani

22

Oct

5 Key Benefits of Rich Media Ads

Marketing professionals understand the importance of attracting their target audience towards their products and services. With the ever-changing digital market space, it’s critical for marketers and creative teams to find mediums to excite, entice and engage customers. While video is a ...


Posted on Oct 22, 2018
By Gaurav Aidasani

14

Oct

Effective Strategies for Retargeting

You’re shopping online for bags, browsing through various sites on the internet. Suddenly, you stumble upon some breaking news and you surf over to that site. While you’re browsing through the news site, an advertisement appears. Guess what? Miraculously, it’s an ad for the same bag ...


Posted on Oct 14, 2018
By Gaurav Aidasani

10

Oct

Why Digital Advertisers are using Waze to connect with people

A Google-owned community-based GPS and navigation app, Waze is similar to Google Maps except a whole lot better. It is a great app to consider while planning your advertising campaigns as it allows to target audiences in real time and reach Waze users near your business by effective advert...


Posted on Oct 10, 2018
By Gaurav Aidasani