Turn up the volume! 

Posted on Oct 28, 2018
By Gaurav Aidasani

...coz’ digital audio is the future. Are you listening?  

84% of advertisers presume digital audio ads will take over other forms of advertising in the coming years. With 75% people streaming music and podcasts week after week, there’s an increasing opportunity for brands to target people on-the-go with relevant and timely messages within playlists, podcasts, radio ad breaks etc.

In order to do this successfully, brands must think about all the questions that a customer may have and analyze how they could provide a solution. For example, a fashion brand is offering a 70% flash sale this weekend. They decide to promote the same on a podcast. When someone hears the ad, they will surely be tempted to visit the site and see what’s in store. Voice marketing is a very effective way to connect with audiences on a deeper level, if used in the right way and at the right time. It is literally transforming how companies set up strategies to sell to customers. Audio ads feel real and relatable as they convey messages as naturally as two people talking to each other. Listing below three key benefits of digital audio ads:

1) It is eyes-free and hands-free:  

Thousands of people spend at least 30 minutes a day commuting from one place to another, most of who tune in to music, podcasts, audio books while on the go. Advertising to them during this time is key as they’re engaged in driving or commuting and do not need to switch from one medium to another. This also works wonders as it allows advertisers to reach their desired audience through a new, fresh and unique platform. In today’s competitive digital marketplace, the advertiser who stands out from the rest is the one who grabs attention in a unique way. 

2) Effective reach on mobile:  

Mobile advertising has become a huge thing in today’s digital market. With the increasing number of mobile users, it has become very necessary for advertisers to ensure their campaigns are mobile-friendly. Digital audio mediums - be it music apps, podcasts, social networking apps, radio are all mobile friendly mediums. Research has it that almost 70% of SoundCloud’s traffic occurs from smartphones. This means mobiles have a massive reach and your ad is sure to perform as per expectations.  

3) Highly engaged listeners:  

Whether a consumer is listening to music or a podcast, he/she is sure to be fully engrossed in it.  It is said that approximately 67% of respondents are able to name a product / service they hear in a podcast. This only highlights the fact that listeners are highly engaged and focused on what they hear so there are higher chances of them remembering the name of your brand and what promotion you’re offering.