15

Nov

PERFORMANCE BUYING MODELS – CPCV, CPC, CPL & CPA

Performance-based advertising, also known as pay for performance, is a type of advertising in which the purchaser only pays when there are measurable results. It is mainly purchased by companies that use the Internet to reach customers. It can be purchased from a wide v...


Posted on Nov 15, 2018
By Gaurav Aidasani

12

Nov

All you need to know about Mid-roll videos

You’re watching a really cool video on a fun winter activity, and suddenly in the middle of it all, an ad for a winter jacket pops up. Then, you’re watching a video on photography and an ad for a camera pops up. You have likely experienced this at one point or another, haven’t you?&n...


Posted on Nov 12, 2018
By Gaurav Aidasani

08

Nov

Is Consumer Intent Your Crystal Ball?

Digital Marketing is all about targeting the right audience, with the right product at the right time. Understanding your audience – who they are, where they are, what they do, their likes and dislikes etc. is key. While launching a campaign, it’s best to analyze the right ma...


Posted on Nov 08, 2018
By Gaurav Aidasani

05

Nov

Things UAE brands should keep in mind while targeting Chinese consumers

UAE is known as a high-end luxury getaway in the global tourism market. Is this because it’s extremely tourist – friendly? Is it because it houses the tallest building in the world? Or is it because it’s home to thousands of luxury villas? Whatever the reason may be, UAE is seeing a ...


Posted on Nov 05, 2018
By Gaurav Aidasani

01

Nov

Things to keep in mind while designing a captivate video

What is a captivate video? It’s nothing but a pre-roll video complimented by an engaging 3D canvas. It provides a unique full screen experience that effectively garners video views while communicating the brands message. According to ...


Posted on Nov 01, 2018
By Gaurav Aidasani