Things to keep in mind while designing a captivate video

Posted on Nov 01, 2018
By Gaurav Aidasani

What is a captivate video? It’s nothing but a pre-roll video complimented by an engaging 3D canvas. It provides a unique full screen experience that effectively garners video views while communicating the brands message. According to YuMe, captivate units can be used across all different platforms extending brand reach with ease. 

Here are some pro-tips to keep in mind while designing a captivate video:  

1) Convey your message:  

Knowing your audience is one thing but attracting your audience is just as important. While designing a captivate video, keep in mind your audience and their requirements, likes and dislikes, tastes and preferences. A video that reaches the right audience and conveys the right message is more impactful than anything else. Analyze the message that you’re trying to convey and design your video accordingly. A captivate video with a specific message and goal has a stronger chance of creating an impact.  

2) Determine budget:  

Once you have analyzed your audience and message, it’s important to define your budget. Once you set a budget, you can work towards client expectations and can also determine what you can and cannot do. This eliminates back and forth and reduces time wastage.  

3) Make viewers envision your product:  

Enhance the benefits of your brand through the video so people know what to expect. Be honest and list out all points that highlight your products and services appropriately.  

4) Create a clear CTA:  

Call to actions are a great way to encourage people to take action. If used thoughtfully, they can really drive people to the desired place.  

However, no captivate video will ever see the light of day without a dedicated designer. Listing below some points to remember for captivate video designers:  

1) Resourceful:  
It’s one thing to have a great idea. But with a captivate video, a designer needs to ensure that the idea is executed effectively. It is also important to be imaginative and adaptable.  

2) Focused:  

Without focus, all aspects of your ability to think will suffer. Be it decision making, reasoning, learning – you will not be able to give your 100% to the task in hand. This is sure to have a great impact on your final product. Hence, focus is one of the key elements to consider while designing a captivate video.  

3) Patient:  

Impatience will lead you to make hasty decisions and errors. On the other hand, if you have a calm and patient mind, you will be able to achieve whatever you set out to achieve.  

4) Creative:  

This is one of the key points to consider while designing a captivate video. A designer who lacks creativity will not be able to able to deliver as per requirements. A captivate video should have the ‘Wow’ factor as it’s sure to attract a lot of people, which in turn leads to great campaign performance.