It's Time To Cheer As The Holiday Season Is Here!

Posted on Dec 20, 2018
By Gaurav Aidasani

We're all familiar with the heavy influx of digital marketing that comes with the holiday season, aren't we? For online marketers, this is the most lucrative time of the year. According to recent research, consumers collectively purchase more online than offline during the holiday season. 

This results in digital marketers having an edge above the rest when it comes to augmenting their customer's experiences, with the most innovative and unique strategies. But to execute a perfectly planned campaign, ensure you start the process in advance of the stocking and seasonal spirit. 

If you haven't already, ramp up now and be prepared to satisfy the holiday demand that's set to come. 

Event Tie-ins:  
- Christmas & New Year's:  
What works: Probably the busiest time of the year for e-commerce, advertisers should maximize sales with compelling CPC campaigns and combine Christmas themed ads with strong CTA’s that help to draw in customers 
- Dubai Shopping Festival:  
What works: An event that boasts amazing discounts and creates a spending spree in Dubai! Advertising during DSF is key. Visually appealing video ads work well for online sites as they catch the attention of the customer. 

Key tips for online advertisers looking to advertise during this time of the year:  

Collect data from past strategies and analyze what worked and what didn't.

Focus on your most-likely buyers by using historical data, traffic patterns and past traffic history.

Since there is a significant rise in the number of shoppers during this time of the year, email & mobile advertising are popular digital marketing strategies that advertisers must adopt this season. By capitalizing on the popularity of the festival, they can develop campaigns with catchy content, offers and promotions to spread the festive cheer. 

Plan effective retargeting strategies so you can retarget potential and existing customers towards your website.

Expect an increase in CPMs during the holiday season. The busier the season, the more chances of translating into a higher volume of sales and total revenue.