24

Jun

Mobile Advertisers & Webaholics go hand-in-hand

In today's day and age, we rarely come across people without a mobile phone. Be it students, parents or workers, UAE residents are all switching from being workaholics to webaholics. They own smartphones before tablets, laptops and desktops. The significant ri...


Posted on Jun 24, 2018
By Gaurav Aidasani

19

Jun

Banner Blindness - Is that really a thing?

Many years ago, when banner ads arrived, a new era in digital marketing was born. But today, it’s been said (far too often), you have a higher probability of surviving a plane crash or winning the lottery than clicking a banner ad. This establishes the fact that banner ads...


Posted on Jun 19, 2018
By Gaurav Aidasani