29

Jul

Are Augmented Reality Ads the Future of Advertising?

Augmented reality, a buzzword in the world of technology is no longer limited only to games and apps. It’s much more than that. With marketers adopting AR in Advertising, this new form of technology is changing the game of digital marketing by connecting with consumers in a new, exciting...


Posted on Jul 29, 2018
By Gaurav Aidasani

22

Jul

Brand Safety – Need of the Hour?

Would you buy a car if you saw its ad on a website that talks about severe accidents or travel by an airline if you saw its ad on a website that emphasizes on airline crash videos? There are many who wouldn’t. This negative response from customers is a real matter of concern for advertis...


Posted on Jul 22, 2018
By Gaurav Aidasani

15

Jul

Podcast Advertising: Because people prefer to use their ears over their eyes!

The internet has historically been limited to laptops and smartphone screens. So, when podcasts launched in 2004, people knew they had found a refreshing alternative to an otherwise exhausting screen. They preferred to use their ears over their eyes with these digital audio files...


Posted on Jul 15, 2018
By Gaurav Aidasani

10

Jul

Infographic Alert: FIFA World Cup 2018

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Posted on Jul 10, 2018
By Gaurav Aidasani

08

Jul

We live in an age where poster ads are now becoming online screens!

Think about a roadside billboard changing creative every time someone drives by. Isn’t that awesome? With traditional ads joining the programmatic bandwagon, it’s safe to say that technology is fundamentally changing the capability of Out of Home as a channel by using di...


Posted on Jul 08, 2018
By Gaurav Aidasani

03

Jul

Move over food-delivery apps, we now have autonomous robots for that!

If you thought getting food delivered through an online app was the coolest thing ever, think again! Imagine an autonomous robot picking food from a restaurant of your choice and then delivering it to your door step in no time, without human touch - ...


Posted on Jul 03, 2018
By Gaurav Aidasani

02

Jul

While the summer sun shines in all its glory, so should you!

Summer is a fantastic time of the year to get rid of old concepts and introduce new, innovative ones. While the sun shines brightly, it's time for digital marketers in the UAE to shine brighter and face summer head-on.Here's a quick run-down of what online advertisers can do to s...


Posted on Jul 02, 2018
By Gaurav Aidasani