30

Aug

Cross-device customer journey!

Once upon a time, consumers would browse or buy online by using only one device – mostly laptop / desktop. But today, consumers use a range of devices for various things. With an average of 2 devices per person worldwide, it has become essential for advertisers to deploy a multi-screen s...


Posted on Aug 30, 2018
By Gaurav Aidasani

30

Aug

Infographic Alert: Back to School

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Posted on Aug 30, 2018
By Gaurav Aidasani

29

Aug

It’s all about customizing ads

Imagine this: A company customizes its logo as per voice. This means the logo will change color every time it hears your voice. Isn’t that so cool? It’s like the logo is listening to every word you’re saying and responding to you by changing its color. Or let’s say a brand introduc...


Posted on Aug 29, 2018
By Gaurav Aidasani

26

Aug

Say good-bye to irrelevant ads with our one-stop solution!

Brands engage, surprise and connect. They find ways to delight and deliver by constantly pushing themselves to achieve the impossible. They define and redefine buying behavior and earn customer loyalty. But it’s not just brands, today people are ultra-connected and aware. This gives rise...


Posted on Aug 26, 2018
By Gaurav Aidasani

14

Aug

Infographic Alert: Eid al-Adha 2018

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Posted on Aug 14, 2018
By Gaurav Aidasani

13

Aug

Geo-location Retargeting – Fad or Fab?

In today's day and age, we rarely come across people without a mobile phone. Consumers around the world own smartphones before tablets, laptops and desktops. The significant rise in mobile browsing comes as no surprise then. This is a trend that is growing and is e...


Posted on Aug 13, 2018
By Gaurav Aidasani

12

Aug

GDPR compliant? Yes, we are!

With the onset of GDPR, companies have proactively been trying to comply with the rules and regulations of this new law. Introduced by the European Union (EU), this privacy law supersedes the Data Protection Act 1995 by regulating how any organization treats or uses personal data...


Posted on Aug 12, 2018
By Gaurav Aidasani

05

Aug

Video Advertising is at the forefront of digital marketing

One of the most effective and efficient types of advertising, video ads are at the forefront of this new digital revolution. And rightfully so! With most marketers these days choosing to use videos as their most preferred form of content, video ads should mandatorily be...


Posted on Aug 05, 2018
By Gaurav Aidasani