15

Nov

PERFORMANCE BUYING MODELS – CPCV, CPC, CPL & CPA

Performance-based advertising, also known as pay for performance, is a type of advertising in which the purchaser only pays when there are measurable results. It is mainly purchased by companies that use the Internet to reach customers. It can be purchased from a wide v...


Posted on Nov 15, 2018
By Gaurav Aidasani

12

Nov

All you need to know about Mid-roll videos

You’re watching a really cool video on a fun winter activity, and suddenly in the middle of it all, an ad for a winter jacket pops up. Then, you’re watching a video on photography and an ad for a camera pops up. You have likely experienced this at one point or another, haven’t you?&n...


Posted on Nov 12, 2018
By Gaurav Aidasani

08

Nov

Is Consumer Intent Your Crystal Ball?

Digital Marketing is all about targeting the right audience, with the right product at the right time. Understanding your audience – who they are, where they are, what they do, their likes and dislikes etc. is key. While launching a campaign, it’s best to analyze the right ma...


Posted on Nov 08, 2018
By Gaurav Aidasani

05

Nov

Things UAE brands should keep in mind while targeting Chinese consumers

UAE is known as a high-end luxury getaway in the global tourism market. Is this because it’s extremely tourist – friendly? Is it because it houses the tallest building in the world? Or is it because it’s home to thousands of luxury villas? Whatever the reason may be, UAE is seeing a ...


Posted on Nov 05, 2018
By Gaurav Aidasani

01

Nov

Things to keep in mind while designing a captivate video

What is a captivate video? It’s nothing but a pre-roll video complimented by an engaging 3D canvas. It provides a unique full screen experience that effectively garners video views while communicating the brands message. According to ...


Posted on Nov 01, 2018
By Gaurav Aidasani

25

Oct

Pros & Cons of Static & Dynamic Ads

Static Ads:  Who hasn’t heard about static ads? They are ads that have been around for ages. Ads that you’ve probably grown up seeing. Ads that are as old as online advertising itself! The unchanging image of an ad fixed on a website is popularly known as a static ad. Th...


Posted on Oct 25, 2018
By Gaurav Aidasani

22

Oct

5 Key Benefits of Rich Media Ads

Marketing professionals understand the importance of attracting their target audience towards their products and services. With the ever-changing digital market space, it’s critical for marketers and creative teams to find mediums to excite, entice and engage customers. While video is a ...


Posted on Oct 22, 2018
By Gaurav Aidasani

14

Oct

Effective Strategies for Retargeting

You’re shopping online for bags, browsing through various sites on the internet. Suddenly, you stumble upon some breaking news and you surf over to that site. While you’re browsing through the news site, an advertisement appears. Guess what? Miraculously, it’s an ad for the same bag ...


Posted on Oct 14, 2018
By Gaurav Aidasani

10

Oct

Why Digital Advertisers are using Waze to connect with people

A Google-owned community-based GPS and navigation app, Waze is similar to Google Maps except a whole lot better. It is a great app to consider while planning your advertising campaigns as it allows to target audiences in real time and reach Waze users near your business by effective advert...


Posted on Oct 10, 2018
By Gaurav Aidasani

04

Sep

Demo-targeting...What’s that?

A typical campaign brief is based on age-group, gender, marital status, income, occupation etc. Now, imagine a 50-year old man. He’s an insurance consultant by profession, a photographer by choice. When he’s not at work, he’s busy taking photos of places, people, ...


Posted on Sep 04, 2018
By Gaurav Aidasani

30

Aug

Cross-device customer journey!

Once upon a time, consumers would browse or buy online by using only one device – mostly laptop / desktop. But today, consumers use a range of devices for various things. With an average of 2 devices per person worldwide, it has become essential for advertisers to deploy a multi-screen s...


Posted on Aug 30, 2018
By Gaurav Aidasani

29

Aug

It’s all about customizing ads

Imagine this: A company customizes its logo as per voice. This means the logo will change color every time it hears your voice. Isn’t that so cool? It’s like the logo is listening to every word you’re saying and responding to you by changing its color. Or let’s say a brand introduc...


Posted on Aug 29, 2018
By Gaurav Aidasani

13

Aug

Geo-location Retargeting – Fad or Fab?

In today's day and age, we rarely come across people without a mobile phone. Consumers around the world own smartphones before tablets, laptops and desktops. The significant rise in mobile browsing comes as no surprise then. This is a trend that is growing and is e...


Posted on Aug 13, 2018
By Gaurav Aidasani

05

Aug

Video Advertising is at the forefront of digital marketing

One of the most effective and efficient types of advertising, video ads are at the forefront of this new digital revolution. And rightfully so! With most marketers these days choosing to use videos as their most preferred form of content, video ads should mandatorily be...


Posted on Aug 05, 2018
By Gaurav Aidasani

29

Jul

Are Augmented Reality Ads the Future of Advertising?

Augmented reality, a buzzword in the world of technology is no longer limited only to games and apps. It’s much more than that. With marketers adopting AR in Advertising, this new form of technology is changing the game of digital marketing by connecting with consumers in a new, exciting...


Posted on Jul 29, 2018
By Gaurav Aidasani

22

Jul

Brand Safety – Need of the Hour?

Would you buy a car if you saw its ad on a website that talks about severe accidents or travel by an airline if you saw its ad on a website that emphasizes on airline crash videos? There are many who wouldn’t. This negative response from customers is a real matter of concern for advertis...


Posted on Jul 22, 2018
By Gaurav Aidasani

15

Jul

Podcast Advertising: Because people prefer to use their ears over their eyes!

The internet has historically been limited to laptops and smartphone screens. So, when podcasts launched in 2004, people knew they had found a refreshing alternative to an otherwise exhausting screen. They preferred to use their ears over their eyes with these digital audio files...


Posted on Jul 15, 2018
By Gaurav Aidasani

08

Jul

We live in an age where poster ads are now becoming online screens!

Think about a roadside billboard changing creative every time someone drives by. Isn’t that awesome? With traditional ads joining the programmatic bandwagon, it’s safe to say that technology is fundamentally changing the capability of Out of Home as a channel by using di...


Posted on Jul 08, 2018
By Gaurav Aidasani

02

Jul

While the summer sun shines in all its glory, so should you!

Summer is a fantastic time of the year to get rid of old concepts and introduce new, innovative ones. While the sun shines brightly, it's time for digital marketers in the UAE to shine brighter and face summer head-on.Here's a quick run-down of what online advertisers can do to s...


Posted on Jul 02, 2018
By Gaurav Aidasani

24

Jun

Mobile Advertisers & Webaholics go hand-in-hand

In today's day and age, we rarely come across people without a mobile phone. Be it students, parents or workers, UAE residents are all switching from being workaholics to webaholics. They own smartphones before tablets, laptops and desktops. The significant ri...


Posted on Jun 24, 2018
By Gaurav Aidasani

19

Jun

Banner Blindness - Is that really a thing?

Many years ago, when banner ads arrived, a new era in digital marketing was born. But today, it’s been said (far too often), you have a higher probability of surviving a plane crash or winning the lottery than clicking a banner ad. This establishes the fact that banner ads...


Posted on Jun 19, 2018
By Gaurav Aidasani

08

May

Taking The Native Advertising Route? Not Before You Read This Blog

What lead to the rise of Native Advertising? The understanding that, “First impressions are everything, especially in the mobile world.” Huge number of mobile apps and websites compete for the user's share of time and mind. In this case, the 1st impression is vital to announce t...


Posted on May 08, 2015
By Gaurav Aidasani

19

Mar

Can Your Smile Let You Purchase Something? Alibaba Has Plans To Do So

Alibaba, the Chinese ecommerce giant, is sitting on a cash pile, a part of which it is planning to spend on technology which will let you buy through your smile. Smile to Pay!Alibaba is planning to bring a facial recognition option with the name Smile to Pay. It will let the shoppers pa...


Posted on Mar 19, 2015
By Gaurav Aidasani

19

Mar

Do You Want To Swap-In Your Android Device With An iPhone?

Rumors are making the rounds about the California based company soon to open up its iPhone recycling program. Through this, non-Apple users can get a gift card which will enable them to switch to an iPhone. What about transfer of data from Android to iOS? As per 9to5Mac, Apple will la...


Posted on Mar 19, 2015
By Gaurav Aidasani

18

Mar

Too Fast To Determine The End Of Internet Explorer? Not Yet

Although, Microsoft's struggling web browser receives criticism from irritated users, there are many who still love the browser. Do you know about Project Spartan? Project Spartan is the name of the endeavor to launch the upcoming Windows 10 browser which is yet to be named. The actr...


Posted on Mar 18, 2015
By Gaurav Aidasani

09

Mar

The Not-So-High Profile Yet World's Slimmest Tablet Is Out?

The tablet world is about to get a stir. News is that a new tablet or rather a phablet claims to be the slimmest throughout the world.Staying low profile but we caught 'em:Huawei has been lately keeping the launch of its new phablet low profile. The Mobile World Congress event was held on...


Posted on Mar 09, 2015
By Gaurav Aidasani

05

Mar

Searching For The Best Budget Android Smartphone? Moto E Is The Pronto!

Are you bugged over the candy bar phones of Nokia or Razr? No offense here, but this is your time to upgrade to a best budget smartphone.Motorola's 2nd Gen Moto E is the new t-sexy:The Moto E is advanced thus satisfying the basic tech requirements as well as it looks cool. Hence, the name...


Posted on Mar 05, 2015
By Gaurav Aidasani

03

Mar

Samsung Galaxy S6: Ready To Rise Above The Smartphone Galore?

The months-long airy rumors have finally turned to reality. And it's not just about Samsung Galaxy S6 but accompanied by a hot brother, the Galaxy S6 Edge. The latter is said to possess a cooler and eye-catching design featuring a screen with curves on both sides. However, the questio...


Posted on Mar 03, 2015
By Gaurav Aidasani

02

Mar

Have You Got A Glimpse Of This New Bold Smartwatch?

The air is filled with news about leaked videos demonstrating Huawei Smartwatch in action. 1 day ahead of the Mobile World Congres Event in Spain, footage of Huawei's new smartwatch has already hit online. A glimpse into the design of its boldness: As per Droidlife, 2 unofficially rele...


Posted on Mar 02, 2015
By Gaurav Aidasani

16

Feb

A Million-Dollar Dispute Comes To End

Latest reports point out to the absolution of Microsoft and Samsung over a million dollar dispute. The dispute was over selling of android devices.The royalty fight comes to an end:Microsoft and Samsung seem to have absolved from a legal fight. It refers to royalty payments for android dev...


Posted on Feb 16, 2015
By Gaurav Aidasani

10

Feb

How Will The Most Awaited Samsung Galaxy S6 Look Like? Revealed!

While you were having your favorite ice-cream (if you\'re in America perhaps Ben & Jerry\'s), we managed to bring you some hot news. Here you can take a glimpse of the exteriors of the much awaited Samsung Galaxy S6. Samsung Galaxy S6 to have 5 different versions? Well, it\'s rumo...


Posted on Feb 10, 2015
By Gaurav Aidasani

05

Feb

Curioos Digital: Enlivening The Art Through Its Authentic App!

Today one can order anything online. However, the process of finding and ordering artistic wall decor online is more than overwhelming. Curioos: Breaking the clutter When it comes to buying traditional art elements, you have numerous sites to buy from. You also have the option of getti...


Posted on Feb 05, 2015
By Gaurav Aidasani

05

Feb

Facebook: Leading the Video Marathon!

Now the title of this blog has a lot to say. Let's start with this- Facebook has taken a giant leap in the mobile sales sector. Mobile ad sales now account for 69% of Facebook's advertising business. During the 4th quarter of 2014, Facebook achieved 3.6 billion dollars in total ad sales. ...


Posted on Feb 05, 2015
By Gaurav Aidasani

03

Feb

Control A Tesla Car From Your Apple Watch?

Well, well, well. Now here's a piece of news which is more interesting than Justin Bieber's Believe. (You could believe me!)If you ever dreamt about controlling your car through a watch, then this news might cause you to holler!Control a Tesla through your wrist!Eleks, a developer situated...


Posted on Feb 03, 2015
By Gaurav Aidasani

29

Jan

Twitter's Native Videos Will Run For 30 Seconds!

Did you hear the latest news about Twitter? Today Twitter has grown larger than yesterday. And there is not one but 2 reasons for the same or rather 2 tools. Confused? Well, Twitter began offering 2 new tools today which have the potential to shape its future for the better. What are thes...


Posted on Jan 29, 2015
By Gaurav Aidasani

29

Jan

While You Were Squinting, Xiaomi Sold Its New Smartphones!

Xiaomi's launch of its new flagship smartphone range was a delight for the parent brand. It's because the new smartphones sold out within 3 minutes!Getting off to a solid start:The overwhelming response seen through amazing sales of Xiaomi's new smartphone range gave it a solid start this ...


Posted on Jan 29, 2015
By Gaurav Aidasani

27

Jan

WhatsApp: Now On Your Desktop!

There are more than 650 million WhatsApp users. There still exists a large section of population who is unhappy with phone messaging. There's great news for all those who find it hard to type messages via phone. WhatsApp is now available on desktop! It is available as a web app. For the ti...


Posted on Jan 27, 2015
By Gaurav Aidasani

19

Jan

Google launches much-awaited Project Ara in Puerto Rico

Did you think modular smartphones belong to the future?Well, we're here to prove you wrong. Or rather, Google is.Google is going to put modular smartphones in the hands of Puerto Rican cell phone users this year with their Project Ara.Google released the most advanced prototype yet for a m...


Posted on Jan 19, 2015
By Gaurav Aidasani

14

Jan

Yotaphone debuts in the Middle East with a smashing launch in Dubai

We'd written about YotaPhone 2's international debut on December 2.YotaPhone finally made an appearance in the Middle East with a brilliant launch at The Dubai Mall on December 9.You might remember from our previous blog that the YotaPhone 2 has two screens. One of the screens is a traditi...


Posted on Jan 14, 2015
By Gaurav Aidasani

11

Jan

Dell Venue 8 7000: A slim tablet with new technologies

The tablet market is not growing as fast as the mobile market. But there is a new tablet that is getting us really excited with all the technology that it has managed to fit in a thinner-than-thin device.The device that we are talking about is the Dell Venue 8 7000 Series tablet.The new Ve...


Posted on Jan 11, 2015
By Gaurav Aidasani

07

Jan

Apple's Best Apps of 2014

Apple recently named its best apps from 2014. App of the year was Elevate, the brain training program that is loved by everyone.The runner-up to the App of the year was Hyperlapse by Intagram, the app which made time-lapse photography possible through your iPhone.The game of the year ...


Posted on Jan 07, 2015
By Gaurav Aidasani

07

Jan

Would you go for the Galaxy Note Edge, Samsung's new curved smartphone?

Samsung has recently launched its Galaxy Note Edge, the phone with a curved edge screen around the phone's right side.Edge in Galaxy Note Edge refers to the smaller display on the phone's right side. The main display works like any other smartphone but the edge is a completely different sc...


Posted on Jan 07, 2015
By Gaurav Aidasani

18

Nov

YotaPhone 2 to Debut at December 2

Dual screen e-ink display might be the futureSmart phones nowadays offer better softwares and greater performance variables but very little innovation has happened in how the smartphone looks or functions.The YotaPhone 2 from Russia is set to change it all.The YotaPhone has an LCD screen o...


Posted on Nov 18, 2014
By Gaurav Aidasani

11

Nov

Viber Introduces Video Calls

You can now use Viber to make video calls.Early this year, Viber was bought by Japan's e-commerce giant Rakuten. Since then it has spread its wings by implementing voice calling on mobile. Now it is outdoing itself by introducing video calling on its Android and iOS apps. Viber had p...


Posted on Nov 11, 2014
By Gaurav Aidasani

30

Oct

It's a bracelet... It's a watch... No, It's a Charger!

Smart watches and fitness bands are pass. It is time for the QBracelet. The QBracelet is a portable charger that you can wear on your wrist and that will charge your iPhone or Android device.While we have had a lot of portable charges, what makes the QBracelet truly unique is that it is a ...


Posted on Oct 30, 2014
By Gaurav Aidasani

21

Oct

We tested Apple Pay in the real world and this is our report

Apple released iOS 8.1 yesterday and with that came the opportunity for us to use Apple pay on iPhone 6 and 6 Plus.We were very excited to try out Apple's new Apple Pay. But first we had to get our Apple 6 Plus ready for the NFC-powered mobile payment. Here is how you can go about it:1. Op...


Posted on Oct 21, 2014
By Gaurav Aidasani

16

Oct

Find a parking spot in Dubai on your smartphone.

If you drive around in Dubai, you might be a little frustrated with traffic tailbacks and the lack of parking space.The Road and Transport Authority Dubai (RTA) have taken the initiative to solve your traffic and parking problems with a little help from technology.The RTA will release an a...


Posted on Oct 16, 2014
By Gaurav Aidasani

16

Aug

John Oliver\'s Scathing Review of Native Advertising

John Oliver who hosts the talk show \"Last Week Tonight\" never misses a beat when it comes to making an observation on funny situations in our daily life. This week the hit show took on the topic of \"Native Advertising\".Native Advertising is advertising that is partially disguised ...


Posted on Aug 16, 2014
By Gaurav Aidasani

07

Apr

Google Glass: The New Best Way to Livestream

Do you own a Google glass? Well, here’s something new for you! You will have a new way to live stream events through Google glass. Livestream.com has launched its very first app. The app enables the users to broadcast events to others via Glass in real time. The app isn’t rea...


Posted on Apr 07, 2014
By Gaurav Aidasani

09

Mar

Google Glass: Can This Be The Future Of Advertising?

The use of Google Glass in advertising and content sure looks out of focus, but the initial use of this budding technology might turn out to be a perception changer! Well, this is majorly because advertising agencies and brands are getting ready for a wearable ad tech future.The first bran...


Posted on Mar 09, 2014
By Gaurav Aidasani

20

Jan

Amazon, the next Walmart

Amazon.com is the best-loved company in America, despite being very similar to one of the least-loved companies in America: Walmart.The Internet megastore had the best public image of any U.S. company in 2013, according to a study released on Monday by YouGov, a market-research firm based ...


Posted on Jan 20, 2014
By Gaurav Aidasani

17

Jan

Things You Should Know About the Global Ad Market

Advertising trends in 2014 have taken a positive turn globally and the outlook is quite optimistic. Moreover, ad spending is being considered globally and spending on the same is considered by advertisers. Here are 10 definite points that should be thought over about the global advert...


Posted on Jan 17, 2014
By Gaurav Aidasani

04

Dec

News You Should Know!

On Monday, Google announced its acquisition of the smart thermometer maker Nest for $3.2 billion.Focusing on the mobile users, Twitter presented a redesign of its website.Technology research firm Garter has a bad news for app developers- Free apps are all set to take over the app ecosystem...


Posted on Dec 04, 2013
By Gaurav Aidasani

15

Nov

10 examples of Poor Display Banner and Landing Page combinations from Arabia

Digital Advertising spend in Middle East is predicted to hit $1 Billion by 2018 but the question is if advertisers are really making this advertising spend work for them? Display banner advertising is a major component of this spending and average click-through rate of display...


Posted on Nov 15, 2013
By Gaurav Aidasani

01

Oct

This Shop Is Creating Films for Google Glass Decon's focus on content creation attracts both brands and media

SpecsWho Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director, photographerWhat Production companyWhere New YorkAn ad sho...


Posted on Oct 01, 2013
By Gaurav Aidasani

01

Oct

Omnicom Media Group restructures digital offering

Omnicom Media Group has restructured its digital operations in the MENA region, with all digital specialist services previously provided at a group level now being rolled into one brand.Resolution, OMG’s third global network, will take over responsibility for social media and mobile mark...


Posted on Oct 01, 2013
By Gaurav Aidasani